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01

Challenge

Design a print ad to promote Zippo's customized windproof lighter.

02

Insights

Zippo's new feature of customizing pictures on lighters were popular among existing Zippo lovers.

03

Solution

  • Campaign Name: "Designed by Someone Special"

  • Print: By showing celebrating moments of a family, existing customers will have more intention of buying a new customized zippo lighter for their important ones.

04

Role/Contribution

  • Individual project

 

(*Note: This is a class project with Zippo as the hypothetical client .)

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