A Page       All About Me.

Hi, I'm an advertising researcher interested in "digging up" consumer insights from psychological perspective, with a special focus on interactive advertising. I'm a quick learner of new ideas and trends, through my natural-born ability to "search" and familiarity with various databases. My understanding of different media channels comes from the real-world production experience. 

 

Always inspired by "learning by doing," I enjoy the process of transforming research and creativity into workable strategies of digital marketing communications.