01
Challenge
The beta version website of TalksOnLaw.com needed additional promotional materials to support the overall marketing strategy. Some of the webpages also required usability testing.
02
Insights
Our potential clients include both agency-based and self-employed attorneys, so purchase choice needs to be demystified. The target also needed convenience of accessing video contents while travelling.
03
Solution
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Banner Ads: Two banner ads speak to two kinds of working occasions, in the office versus travelling outside. The message is the same: you can access the client's contents anywhere without hassle.
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Usability Testing: Several changes were made based on the issues identified during the usability testing. For example, the icon of podcast was changed to the current version from the icon without the headset.
04
Role/Contribution
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Marketing Strategist/Graphic Designer.*
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Responsibilities include research, print design and usability testing.
(*Note: This is a intern project with TalksOnLaw.com under the supervision of Joel Cohen.)