top of page

01

Challenge

Caroline Leemis Design, LLC, an interior design company in Columbia, Mo., needed more online traffic and brand awareness in mid-Missouri area to increase the number of business accounts.

02

Insights

Canstruction 2014 is an annual competition in support of the local food bank, and Caroline's team would join to compete for prize. However, without a proper medium, the word of this philanthropic action cannot spread to a larger audience.

03

04

Solution

  • Campaign Name: "An Apple A Day"

  • Time-lapse Video: By using a time-lapse camera, we condensed the very interesting process of building a canstruction project into less than 2 minutes while promoting the brand at the same time.

  • Landing Page Video: A promotional video highlighting the designer's professionalism, best design work, and passion for interior design.

Role/Contribution*

  • Campaign Planner/Videographer.

  • Responsibilities include planning, branding, video shooting and post-production.

  • Thanks for the video support from Philip Rawson.

(*This is an intern project under the supervision of Caroline Leemis.)

bottom of page